I mix the elements of digital marketing together to produce results. From doing research to setting a comprehensive strategy and budget, all the way through to the creative execution. Then, measuring the production as though I were running a laboratory to optimize performance that generates results. Let’s face it — it’s about the numbers. Whether that’s leads or transactions or revenue. It’s about marketing with a purpose, with dedication, focus and persistence.
It starts with a hypothesis. This is supported with research and is converted into strategy and tactics. Defining the what, the who, the when. A budget is crafted to execute the plan. Constant and continuous measurement is put in place to optimize and improve. Logical. Methodical. Thorough. The science of marketing.